We were talking to Taboo about how he collects his sneakers and he told us that everywhere he travels in the world, he picks up a pair of limited sneakers from whichever locale he’s in. We thought it’d be cool to hook him up with a special pair of one-offs for every country he goes to perform. Check out Mexico.
With our capabilities in production, we’re able to come up with stuff lightning speed. We are the roadrunners of the shoe business. They’re kind of sick huh? It’s mean to look like the Mexican flag with Taboo’s logo replacing the crest in the middle. These are the Zemas, a new style coming out next season, studded in rhinestones particularly for stage performance.
What a sick performance toasting to the 2 awards the Black Eyed Peas won at this year’s American Music Awards. What better way for them to do it than with Taboo wearing the Black/Gold TABOOXJUMP Zetos. What a phenomenal time for The Peas and for us to be collaborating with Tab. We’re truly quite fortunate.
So I’m finally recovered enough to blog about the festivities from Thursday night. It was an absolutely tremendous event, one that exceeded each and every one of my expectations. After months of planning, to see it finally come to fruition is utterly rewarding. It really was more of a ceremony, and as much as it was a launch for the TABOOXJUMP collaboration, it was also very much a rite of passage for our brand. I cannot thank Taboo enough for helping us make this a reality. We are so completely fortunate to have aligned at this moment in time and we’re truly blessed for it.
The evening began at our SoHo store. We had all the traditional JUMP festival accoutrement, Serrano ham from Despana professionally sliced by Senor Alex and cases upon cases of champagne.
Then the place got crazy.
Taboo makes his grand entrance.
The interesting thing about Taboo is how engaging he can be with people. He is extremely down to earth and has become a brother amongst the JUMP team. The personalities simply meshed and it’s only because of this that the whole thing coalesced into such an amazing collaboration. He turned our counter into a stage that night.
After all the autographs were signed, the interviews taken, we were off to Juliet for the VIP after party. The place looked heavenly.
Then people started rolling in. DJ Atrak and Kim Stolz from America’s Next Top Model.
Lance Bass
And the guests of honor, The Black Eyed Peas.
Just prior to coming to Juliet, they had made it to another red carpet for the opening of Shingo Katori’s “Talk Like Singing”. Shingo is huge in Japan and is a member of SMAP. Taboo had presented him with a pair of the TXJ shoes and of course, he put them on right away!
It’s cool how the red works with the red carpet.
Fergie came to support and we had a chance to chat about her shoe line!
Will.I.Am
Apl.De.Ap
We had our chance to get in front of the cameras as well.
And this was later on Entertainment Tonight! Nobu, owner of Cactus Blues who just starting repping the line in Japan, me, Taboo, Shawn our Saks Buyer and Harry CEO of JUMP.
In the VIP room.
My buddy Richie Rich came too! He’s a good friend of Fergie’s.
Fergie wants us to make them in womens so she can get hers. Done!
Will kept himself busy DJing some wicked tracks.
This is a great picture, unfortunately they only managed to capture the Chinese portion of Herman.
A huge thanks to Taboo and all his people for supporting this event. Really big thanks to BMF Media and Fingerprint Communications. Also to our staff for all their hard work in preparing and to all our friends from Saks, Bloomingdale’s, our retail partners and the media for making this big! This was a historical life/brand changing moment and I’m so happy could share it with everyone!!
There’s a tremendous amount of press out there but that’s for another post. Need some rest!
That’s the Japanese pronunciation of Black Eyed Peas. Chinese is Hei Yin Dou Dou. Anyway, check out this promo they did for MTV Japan. They are jumping in JUMPs!
The new Zeto makes an appearance at the Louis Vuitton show during Paris Fashion Week on the heels of Taboo and in the company of the Peas. I spoke to him yesterday and he assured me that fortunately, everything was cool regarding the debacle with Perez Hilton in Toronto. These guys and gal, always look so damn fresh!
The Peas are literally everywhere. When I get in a cab, turn on the radio, watch TV and even when I’m just walking around. They are truly ubiquitously omnipresent and they are doing it in style wearing JUMP! I have to thank them and Taboo in particular for all the support. But it’s just the beginning. Look at how dope that Zeto looks on Taboo!!!!! It’s an exclusive one-off. I need those for myself.
And then he whips out the signature JSD satin shoe bags!
They did another few killer performances. Listen at the very end for the GO GO JUMP JUMP!! I’m totally McLovin the LOVE!!
Ever since JUMP started making cameos on the show, I had become an avid viewer of the show and, wow, what an amazing upset on the finale. Congratulations to Kris! It certainly was quite a season and I was so certain that Adam was going to take it but I guess it’s a testament to the preferences of America at large. Nonetheless, the Peas were definitely rocking JUMP during their performance of Boom Boom Pow last night!
It’s such a strange coincidence. They start wearing JUMP on Idol all the time. Then the Peas start wearing the shoes everywhere. Now Black Eyed Peas wear them on American Idol. I guess it all makes sense – the #1 show on TV, the #1 band on the charts and the #1 shoe brand! Hahahaha.
That is one hell of an outfit on Fergie.
The Vanquish in Black Silver Kid Crystal is available at eModa and Bloomingdale’s.
We’ve been getting considerable love from Hollywood and the media these days. Here’s Apl from the Black Eyed Peas wearing the Volume in Taupe Patent. I like how he wears it unzipped.
