The TABOOXJUMP shoes just reached American shores. Here’s a sneak peak.
Jump and Taboo of The Black Eyed Peas Launch Luxury Sneaker Collection Exclusively for Saks
NEW YORK, NY – Sep. 22 – In an innovative partnership bridging fashion and music, NY based, lifestyle footwear brand, Jump, has teamed up with Taboo of three time Grammy Award winning, multi-platinum recording group, The Black Eyed Peas, to design a limited collection of luxury sneakers. While the performer had already worn several of Jump’s characteristic sneakers on tour, it was a meeting at the Jump SoHo boutique that spawned a full on creative collaboration between the artist and the brand. Soon after, the idea was presented to Saks Fifth Avenue, whereupon the product was embraced and an exclusive launch for the TABOOXJUMP collection was born.
The collection consists of four models adapted from one of Jump’s key styles, the Zeto high top. The sneakers will feature unique branding highlighting the collaboration and will be packaged in limited edition satin bags and drawer boxes. They will retail for $298 a pair.
“It is such an amazing opportunity to align with Taboo, whose design sensibility so perfectly coincides with ours, particularly during what I believe to be the height of his and The Black Eyed Peas’ success”, said Jump Chief Propagandist, Victor Hsu. Through this collaboration, we hope Taboo’s dreams as a shoe fanatic can come to fruition and he can use the experience as a foundation to build his own line of footwear in the future”, said Jump Captain, Lawrence Chen.
“The moment I wore my first pair of Jump shoes I knew there was something extra fresh and unique about them”, said Taboo. “It went perfectly with my style and it had such a great fit while I performed on stage. I’m so honored to have the opportunity to collaborate with such a great company and an amazing group of people to create the perfect union between Jump and myself.”
Saks buyer, Shawn Pean describes the collaboration as “the perfect synergy of Brand and Lifestyle. Taboo has a great sense of style that has become iconic for many, and Jump is a footwear brand that encompasses this lifestyle dressing through a footwear perspective. The brand collaboration has tremendous upside and we are pleased to get in on a ground level and help take this to new heights.”
The collection will be sold exclusively at select Saks locations nationwide for Fall 09 and will launch officially on October 14th.
About Jump
Jump is a lifestyle footwear brand dedicated to providing the discerning individual with inspiring design and directional fashion. Since its beginnings as an athletic sneaker brand in 1975 Taiwan, Jump has globalized, stocking top retailers in Asia, Europe, Latin America, the US and Canada. Today, Jump pays homage to its sneaker heritage with Jump Deluxe, the definitive convergence of high-end street and daring luxury.
About Taboo
The multi-talented and exceptionally stylish Jaime Gomez, also known to his band mates and fans as Taboo is not just a member of the global chart topping sensations, The Black Eyed Peas, but also a philanthropist and actor, quickly becoming a Latin action movie star. Drawing from cultures and styles from his travels all over the world, Taboo has been a driving force within The Black Eyed Peas and is internationally known for his creative and unique approach to fashion and music.
About Saks
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 53 full-line stores in 25 states, 5 licensed stores in the Middle East and 1 licensed store in Mexico City, 52 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Tab also shot me this pic of Apl.de.ap wearing JUMP.
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