The evening began at our SoHo store. We had all the traditional JUMP festival accoutrement, Serrano ham from Despana professionally sliced by Senor Alex and cases upon cases of champagne.
Then the place got crazy.
Taboo makes his grand entrance.
The interesting thing about Taboo is how engaging he can be with people. He is extremely down to earth and has become a brother amongst the JUMP team. The personalities simply meshed and it’s only because of this that the whole thing coalesced into such an amazing collaboration. He turned our counter into a stage that night.
After all the autographs were signed, the interviews taken, we were off to Juliet for the VIP after party. The place looked heavenly.
Then people started rolling in. DJ Atrak and Kim Stolz from America’s Next Top Model.
And the guests of honor, The Black Eyed Peas.
Just prior to coming to Juliet, they had made it to another red carpet for the opening of Shingo Katori’s “Talk Like Singing”. Shingo is huge in Japan and is a member of SMAP. Taboo had presented him with a pair of the TXJ shoes and of course, he put them on right away!
It’s cool how the red works with the red carpet.
Fergie came to support and we had a chance to chat about her shoe line!
We had our chance to get in front of the cameras as well.
And this was later on Entertainment Tonight! Nobu, owner of Cactus Blues who just starting repping the line in Japan, me, Taboo, Shawn our Saks Buyer and Harry CEO of JUMP.
In the VIP room.
My buddy Richie Rich came too! He’s a good friend of Fergie’s.
Fergie wants us to make them in womens so she can get hers. Done!
Will kept himself busy DJing some wicked tracks.
This is a great picture, unfortunately they only managed to capture the Chinese portion of Herman.
A huge thanks to Taboo and all his people for supporting this event. Really big thanks to BMF Media and Fingerprint Communications. Also to our staff for all their hard work in preparing and to all our friends from Saks, Bloomingdale’s, our retail partners and the media for making this big! This was a historical life/brand changing moment and I’m so happy could share it with everyone!!
There’s a tremendous amount of press out there but that’s for another post. Need some rest!
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Tagged apl.de.ap, black eyed peas, bmf media, dj atrak, fergie, fingerprint communications, juliet, jump deluxe, jump sneaker deluxe, jump sneakers, jump soho, kim stolz, lance bass, red carpet, richie rich, shingo katori, SMAP, taboo, taboo jump, tabooxjump, tabooxjump launch, talk like singing, will.i.am, zeto