The campaign has officially launched.
To start, we are running “Sung Kang in Sneaker Deluxe” in YRB and Vice, both very dope mags.
And I introduce “Sung Kang in Tuxedo Man”.
We are running this one in Marie Claire’s Fall Fashion issue.
The female model is actually Julie LaPlaca, who was once my marketing associate and manager at the store (yes, we hire models). She has now transported herself to LA to try her hand at fame and fortune. Having modeled for Jump, she’ll be famous in no time.
!Stay tuned for the rest of the ads and short films!