JUMP is very happy to announce the launch of Taboo Deltah 3008 available at taboodeltah.com.
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Joins us tomorrow as Taboo Deltah 3008 officially launches at Foot Action in Madison Square Garden.
New York, NY. July 29, 2010 – Fresh off his first collaboration with JUMP, Taboo, of the 6-time Grammyâ Award-winning, multi-platinum recording artists, The Black Eyed Peas, has once again partnered with JUMP to launch Taboo DeltahTM 3008, his own collection of footwear for Foot Action stores nationwide in Fall 2010.
“Taboo and I have traveled across the world to both design and promote, initially, the TABOOXJUMP collaboration and now, the Taboo DeltahTM 3008 collection.” says Victor Hsu, Chief Propagandist at JUMP. “The relationship between Taboo and JUMP has not only grown stronger, but our understanding of how to best utilize his design aesthetic and lifestyle appeal has also evolved. You will find all these elements very evident in this new collection, both in its design and branding, and I’m very proud and excited for its launch.”
The Taboo DeltahTM sneakers combine Taboo’s unique taste with the Black Eyed Peas’ 3008 futurism. The three dynamic styles: the Diction low-top, the Denizen mid-top and the Delegate super high-top merge performance and versatility in a variety of colors. Priced between $65 and $85, they are highly accessible for sneaker aficionados looking for footwear that is contemporary and fresh but also very wearable. For Foot Action, it is an exclusive partnership that is the impetus of an initiative to bring the lifestyle-seeking customer to their stores, which until now have been largely geared towards purely athletic footwear.
As the designer, Taboo made it a point to develop shoes that provide cushion and support for dancing with a stylish and aggressive silhouette. The Taboo DeltahTM 3008 collection uses smooth, clean lines with a simple yet powerful ballistic nylon and patent exterior. “In 3008, there will be no war, race or turmoil. That is where Deltah 3008 comes from,” says Taboo. “I remember not being able to afford the cool shoes everyone had when I was a kid so for my own brand I wanted to create something amazing that everyone can afford.” Taboo refers to himself as a “sneaker pimp” with his own collection topping 700 pairs.
Here’s the video shot by Decon. Taboo Deltahs CAN’T BE STOPPED.
Diction Low Top.
The Denizen Mid Top.
The Delegate Super Hightop.