Tag Archives: taboo

Taboo takes Tokyo by Storm.

It was just over a year ago when Taboo and I came to Japan and it was sick then and this time it was reSICKulous. I guess it went down when Tab invited Nobu and I to SMAP x SMAP studios at Fuji TV.  They were taping an episode to air end of March.  We gifted each of the members with TABOOXJUMPs and they absolutely loved their new kicks and rocked them in their performance of BEP songs straightaway.

The next day was the day of our event at Loveless to launch Taboo Deltah.  Loveless is one of Tokyo’s most breathtaking stores.  It’s three floors with a lofted lower level that allows for a spectacular shopping experience.  Last year, Taboo introduced me to the store as his favorite and it quickly became mine.  They carry one of a kind pieces and exclusive items.  So when Loveless agreed to launch Taboo Deltah, we were nothing short of thrilled.  We knew this was going to be sexy.  It began with a battery of press interviews.

Taboo Deltah Magnate and Victor Hsu, Chief Propagandist.

Yonehara Yasamusa, sickest photographer in Japan and Taboo.

Then a speech by Taboo aboard this hydraulic table that lifted him up to the chandelier.  Very epic.

Red Denizens are the best seller!!  Almost sold out.  Get into Loveless and cop the last few before they’re gone!!

Within an hour, 32 anxious fans purchased Deltahs in anticipation of the opportunity to meet Taboo and get an autograph.  It was a record day in sales of Taboo Deltahs!!  Sold like Deltahcakes!!  Busted out another 10 more pair the next day!

The shoes were beautifully and artfully merchandised as the centerpiece of the entire store.  LOOK HOW SICK THIS PLACE IS!!!!!!

TABOOXJUMPs still fresh as hell.


Yu Minato and I with the Loveless buying team.

It was a phenomenal experience.  Japan is truly a magical place.  Thank you Tokyo!!


Tab brings the Vantage to the UK

It looks like the Vantage has become the go to shoe for all the celebs out there.  For those who want to rock a boot with a comfort of a sneaker, it’s THE shoe.  Here’s Tab leaving the studio after X Factor.

Shout out from Taboo on the new BEP album, The Beginning

Also listen to the end of the track, The Coming, where Taboo gives us another shout out.  “Laced up branded shoes Jumpin off like Deltah blue.”  Pretty dope!!


Check out some coverage of JUMP on some great TV networks.

Here’s Taboo at Bloomingdale’s SoHo discussing TABOOXJUMP with Paula Garces (from Harold and Kumar) on mun2.

Here’s Jay Sean from his feature on BET’s Rising Icons as he shops JUMP SOHO.

Taboo Deltah 3008

JUMP is very happy to announce the launch of Taboo Deltah 3008 available at taboodeltah.com.

Become a fan on Facebook.

Joins us tomorrow as Taboo Deltah 3008 officially launches at Foot Action in Madison Square Garden.

New York, NY. July 29, 2010 – Fresh off his first collaboration with JUMP, Taboo, of the 6-time Grammyâ Award-winning, multi-platinum recording artists, The Black Eyed Peas, has once again partnered with JUMP to launch Taboo DeltahTM 3008, his own collection of footwear for Foot Action stores nationwide in Fall 2010.

“Taboo and I have traveled across the world to both design and promote, initially, the TABOOXJUMP collaboration and now, the Taboo DeltahTM 3008 collection.” says Victor Hsu, Chief Propagandist at JUMP. “The relationship between Taboo and JUMP has not only grown stronger, but our understanding of how to best utilize his design aesthetic and lifestyle appeal has also evolved. You will find all these elements very evident in this new collection, both in its design and branding, and I’m very proud and excited for its launch.”

The Taboo DeltahTM sneakers combine Taboo’s unique taste with the Black Eyed Peas’ 3008 futurism. The three dynamic styles: the Diction low-top, the Denizen mid-top and the Delegate super high-top merge performance and versatility in a variety of colors.  Priced between $65 and $85, they are highly accessible for sneaker aficionados looking for footwear that is contemporary and fresh but also very wearable.  For Foot Action, it is an exclusive partnership that is the impetus of an initiative to bring the lifestyle-seeking customer to their stores, which until now have been largely geared towards purely athletic footwear.

As the designer, Taboo made it a point to develop shoes that provide cushion and support for dancing with a stylish and aggressive silhouette. The Taboo DeltahTM 3008 collection uses smooth, clean lines with a simple yet powerful ballistic nylon and patent exterior. “In 3008, there will be no war, race or turmoil. That is where Deltah 3008 comes from,” says Taboo. “I remember not being able to afford the cool shoes everyone had when I was a kid so for my own brand I wanted to create something amazing that everyone can afford.” Taboo refers to himself as a “sneaker pimp” with his own collection topping 700 pairs.

Here’s the video shot by Decon.  Taboo Deltahs CAN’T BE STOPPED.

Diction Low Top.

The Denizen Mid Top.

The Delegate Super Hightop.

Revolve x Jump x Taboo

Last Wednesday we threw a sexy event at Revolve Clothing on Melrose in LA.  I was scheduled to leave the day before but of course, I missed my flight.  The only flight I could get was the exact same flight the next day.  So I did it and had my homie Tito pick me up from LAX and go straight to Revolve.  Good times.






Here’s Chris from American Rebel and Steeve and Donna from Connected.



Here’s Chris Rose from American Rebel.




Here’s Jason from American Rebel and Brent on the right, buyer for Revolve.




There’s Deb snapping away for her Hypebeast blog!


And then I finally got there.



And then Taboo got there!


And I presented him with the prototypes of the new TABOOXJUMPs for Fall 10.



Deb with Peas’ stylist Lor-E Phillips, who was actually the one who spawned this whole thing 2 years ago!


Tab with his fam.







It was a really dope crowd.



Me with Tito, Sam and his girlfriend.


There’s Victor from Connected.




Interview with SoJones.com

Footwear Spotlight: JUMP


Article written by: Asmara Wreksono
Posted on: July 20, 2010

Taiwan is invading the world with its dopeness. SoJones.com is honored to bring its readers closer to the brand that has been influencing footwear trends in over 30 countries. From Europe to USA, Jump is rocked by the most important names in fashion and entertainment industry. To know more about Jump, SoJones talked to Victor Hsu, Chief Propagandist for Jump USA, Inc.

Introduce yourself and describe how your brand was started?
I’m Victor Hsu, the Chief Propagandist for Jump USA, Inc. Originally in the early 70s, we were one of the first Taiwanese trading companies for big American brands. In 1975, after having successfully developed an unprecedented measure of production for several American brands, Jump and subsequently Travel Fox were formed as one of the first Taiwanese brands to make the move from manufacturer to brand. Jump quickly became one of the most well known sneaker brands in Asia and in the 80s and 90s began it’s expansion move to the rest of Asia, Europe and Latin America. Travel Fox actually had become quite popular in the US and England for its colorful kicks. In the early 2000s, Harry Chen, the owner of Jump was hired by Steve Madden to build a men’s division. In it’s second year, it had become a 50 million dollar business. By 2007, Harry decided it was time to bring Jump to the US which was when I was hired. Utilizing my background as a merchant at Lord and Taylor and product development at Express, we completely repositioned Jump to become relevant for the American consumer, opening a store in SoHo and growing our distribution to high end retailers like Saks and Bloomingdale’s. Jump has since entered into a variety of interesting collaborations, most notably with Black Eyed Peas’ singer, Taboo.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Run DMC, etc)
For Fall ‘10, we’ve made a return to the great outdoors. When we relaunched Jump to become Jump Deluxe, we had been one of the first brands to go aggressive with patents. We now make a return to nature, with very clean and sober materials in neutrals and gum soles with gold accents on the eyelets and lacetaps. New for the brand are our Goodyear welted boot constructions taking a bold step to diversify our product offering.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
With our store in SoHo, we are in constant contact with celebs and sometimes develop intimate relationships on collaborations as was done so with Taboo. Keep an eye out for Jay Sean, Jason Derulo and Kevin Rudolf. Tom Cruise has recently become the owner of a pair of Jump Deluxe boots.

Taboo shows off Taboo X Jump collaboration box
Greg Gunberg of “Heroes”
Jay Sean rockin’ Jump Shoes
Peter Facinelli of Twilight rockin Jump shoes

What has been a surprise fashion hit for you over the last year?
While the Vanquish high top, an adaptation of one of our 80s Travel Fox hits, had been traditionally our key silhouette, its low top , the Ventus have become increasingly strong for us.

What apparel trends are you really feeling this year?
I’m an accessories guy so I keep an eye out for interesting necklaces, bracelets and rings. I like wood and ethnic/spiritual things.

What fashion trend would you like to see thrown overboard?
I think I’d be a bit pretentious to answer this one – it’s all subjective and someone might want to throw me overboard for some of the things I wear!

What is/was one of your own most prized fashion pieces, past or present?
I have a navy linen shirt from Sisley with double breasted pockets and sleeves that roll up and button that I’ve worn since college and it’s become so worn that the collar curls up and the linen is so thin. I absolutely love it.

TuPac or Biggie?

Jump shoes are available at Revolveclothing.com and here are some of our recommendations from its newest collection, with a price range from $188 up to $288.  For the full collection and sneak previews on what’s to come, check their blog at jumpshoes.wordpress.com.

Jump X Taboo Zeto, $288

Jump Poseidon, $198