Tag Archives: victor hsu

Ron English’s Jump Popaganda Event Recap

Friday marked the launch of Ron English’s JUMP Popaganda at Greenhouse.  The event gave our VIP guests the chance to see the shoes for the first time as well as meet the artist himself.  We had an unexpectedly amazing turnout which became a huge line at the door, so apologies if you had difficulties getting in!

Here are the shoes.

Joy Chen, Ron English and Victor Hsu.

View from the VIP.

Victor Hsu, Ran Enda, Nobu Hirota and Mani.

Leonardo calling Ron English.

Victor Hsu and Ron English.

Ron English.

Victor Hsu, Ron English and Nobu Hirota, Jump Japan.

And here’s a peek at the new color.


Ron English x Jump x [ ] x NY Fashion Week

Man it was about a year ago when I first met the artist, Ron English, at Jump SoHo after seeing his work at the Opera Gallery.  I was familiar with him and his work but after actually seeing it and meeting him, became even more thoroughly impressed.  His subject matter is so subversive yet the fine art aspect of his work is done so skillfully and beautifully rendered that there really are not many artists out there like him.  So when we met, I knew we had to figure out how to do a sick collaboration.

He’d been doing a lot of work around skeletons and how to utilize them for some not so skeletal subjects.  For instance this Charlie Brown which was one of the favorites of the pieces of his I had seen at the time.

As well as this rendition of Guernica.


So we tossed around the idea of skeletons and he said, “yea what would the skeleton of a shoe look like?”  A few days later, while in China, I received this sketch.

This had to be one of the craziest shoe designs I’d ever seen and we had to make it.  I knew it wouldn’t be easy but my team would make it happen.  Fast forward and now I’d been approached by Barry Mullineaux, the owner of Greenhouse and Juliet about something new.  There weren’t a whole lot of details only that after having done our event at Juliet, he thought we could do something cool for a new space he was working on that would incorporate art and fashion into a nightlife setting.

I told him I had just the thing and got in touch with Ron.  He thought it’d be cool and we decided we’d launch this thing for New York Fashion Week.  We had another meeting yesterday, where for the first time, Ron got to see the samples.  He loved them.

So prepare yourselves for something in the works for NY Fashion Week (just next month!).  It’s going to be dope.

Clavel magazine features Jump

Revolve x Jump x Taboo

Last Wednesday we threw a sexy event at Revolve Clothing on Melrose in LA.  I was scheduled to leave the day before but of course, I missed my flight.  The only flight I could get was the exact same flight the next day.  So I did it and had my homie Tito pick me up from LAX and go straight to Revolve.  Good times.






Here’s Chris from American Rebel and Steeve and Donna from Connected.



Here’s Chris Rose from American Rebel.




Here’s Jason from American Rebel and Brent on the right, buyer for Revolve.




There’s Deb snapping away for her Hypebeast blog!


And then I finally got there.



And then Taboo got there!


And I presented him with the prototypes of the new TABOOXJUMPs for Fall 10.



Deb with Peas’ stylist Lor-E Phillips, who was actually the one who spawned this whole thing 2 years ago!


Tab with his fam.







It was a really dope crowd.



Me with Tito, Sam and his girlfriend.


There’s Victor from Connected.




Interview with SoJones.com

Footwear Spotlight: JUMP


Article written by: Asmara Wreksono
Posted on: July 20, 2010

Taiwan is invading the world with its dopeness. SoJones.com is honored to bring its readers closer to the brand that has been influencing footwear trends in over 30 countries. From Europe to USA, Jump is rocked by the most important names in fashion and entertainment industry. To know more about Jump, SoJones talked to Victor Hsu, Chief Propagandist for Jump USA, Inc.

Introduce yourself and describe how your brand was started?
I’m Victor Hsu, the Chief Propagandist for Jump USA, Inc. Originally in the early 70s, we were one of the first Taiwanese trading companies for big American brands. In 1975, after having successfully developed an unprecedented measure of production for several American brands, Jump and subsequently Travel Fox were formed as one of the first Taiwanese brands to make the move from manufacturer to brand. Jump quickly became one of the most well known sneaker brands in Asia and in the 80s and 90s began it’s expansion move to the rest of Asia, Europe and Latin America. Travel Fox actually had become quite popular in the US and England for its colorful kicks. In the early 2000s, Harry Chen, the owner of Jump was hired by Steve Madden to build a men’s division. In it’s second year, it had become a 50 million dollar business. By 2007, Harry decided it was time to bring Jump to the US which was when I was hired. Utilizing my background as a merchant at Lord and Taylor and product development at Express, we completely repositioned Jump to become relevant for the American consumer, opening a store in SoHo and growing our distribution to high end retailers like Saks and Bloomingdale’s. Jump has since entered into a variety of interesting collaborations, most notably with Black Eyed Peas’ singer, Taboo.

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Run DMC, etc)
For Fall ‘10, we’ve made a return to the great outdoors. When we relaunched Jump to become Jump Deluxe, we had been one of the first brands to go aggressive with patents. We now make a return to nature, with very clean and sober materials in neutrals and gum soles with gold accents on the eyelets and lacetaps. New for the brand are our Goodyear welted boot constructions taking a bold step to diversify our product offering.

Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)
With our store in SoHo, we are in constant contact with celebs and sometimes develop intimate relationships on collaborations as was done so with Taboo. Keep an eye out for Jay Sean, Jason Derulo and Kevin Rudolf. Tom Cruise has recently become the owner of a pair of Jump Deluxe boots.

Taboo shows off Taboo X Jump collaboration box
Greg Gunberg of “Heroes”
Jay Sean rockin’ Jump Shoes
Peter Facinelli of Twilight rockin Jump shoes

What has been a surprise fashion hit for you over the last year?
While the Vanquish high top, an adaptation of one of our 80s Travel Fox hits, had been traditionally our key silhouette, its low top , the Ventus have become increasingly strong for us.

What apparel trends are you really feeling this year?
I’m an accessories guy so I keep an eye out for interesting necklaces, bracelets and rings. I like wood and ethnic/spiritual things.

What fashion trend would you like to see thrown overboard?
I think I’d be a bit pretentious to answer this one – it’s all subjective and someone might want to throw me overboard for some of the things I wear!

What is/was one of your own most prized fashion pieces, past or present?
I have a navy linen shirt from Sisley with double breasted pockets and sleeves that roll up and button that I’ve worn since college and it’s become so worn that the collar curls up and the linen is so thin. I absolutely love it.

TuPac or Biggie?

Jump shoes are available at Revolveclothing.com and here are some of our recommendations from its newest collection, with a price range from $188 up to $288.  For the full collection and sneak previews on what’s to come, check their blog at jumpshoes.wordpress.com.

Jump X Taboo Zeto, $288

Jump Poseidon, $198



NY Times features JUMBO.


The grand opening of JUMBO was a complete blast and now JUMP has been officially unleashed upon DUMBO.










Local artist CAM.


The staff!


With Malik Yoba, actor from NY Undercover and Racquel, owner of Nos.




Meeting of the minds!






DJ Adriana


PR Genius Nicole!



Jump SoHo staff!



The LOP shows off his Jump Heritage Sports.





Superfine.  The bar, not Frank.



Saks folk.